In tourism is the first impression of essential meaning as tourists falling by what they see. In designing the clothing image, for commercial use in tourist sector, should be considered that clothes are consistent with the clothing habits of the region and that comply with the heritage story and style of the geographical area. Clothing image of the tourism representatives of the Bohinj region (Slovenia) has been developed. When designing, the inspiration was sought in historical and contemporary clothing image and heritage stories, in elements that representatives of the community recognize as their own cultural heritage. Affiliated clothes for tourism employees should have a useful function of comfortable workwear with heritage expression, meaning clothes are to be accepted as "everyday" clothes and not as a costume.
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