• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Innovative Computing >Analysis of Marketing Strategy of Enterprises in the Era of Big Data
【24h】

Analysis of Marketing Strategy of Enterprises in the Era of Big Data

机译：大数据时代企业营销策略分析

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Under the background of the new era, the application value of information technology has been highlighted. It is more and more widely used in the process of enterprise development. In the process of operation and management, enterprises have collected a large number of data, which need to rely on modern information technology to process data and adjust development strategies according to market changes. Marketing ability is related to the competitiveness of enterprises. In order to occupy a favorable position in the market competition, it is necessary to find effective marketing strategies based on the background of big data. This paper discusses the influence of big data era on enterprise marketing, puts forward effective enterprise marketing strategies, and promotes the improvement of enterprise marketing ability.
机译：在新时代的背景下，突出了信息技术的应用价值。它在企业发展过程中越来越广泛使用。在运营和管理过程中，企业收集了大量数据，需要依靠现代信息技术来处理数据并根据市场变化调整开发策略。营销能力与企业的竞争力有关。为了占据市场竞争中的有利地位，有必要基于大数据背景找到有效的营销策略。本文讨论了大数据时代对企业营销的影响，提出了有效的企业营销策略，促进了企业营销能力的提高。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号