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A Future Strategy Towards Smoking Cessation: Persuasive Multimedia Application (PMA) in Strengthening Motivation towards Smoking Prevention and Cessation

机译:消耗停止的未来战略:有说服力的多媒体应用(PMA)加强吸烟防止动机的动机

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Smoking cessation or successful quitting depends a lot on one of its identified crucial factors - motivation. The PRIME Theory of Motivation has listed five motivation domains in the human motivational system. These are Plans, Responses, Impulses, Motives and Evaluations. For the purpose of this study, Persuasive Multimedia Application (PMA) has been produced and used as a learning and persuasion approach through the use of Persuasive Technology. PMA has adopted a cause-and-effect principle from Persuasive Technology as a learning strategy at the macro-persuasion level, and Multimedia and Redundancy principles draw from Mayer's Multimedia Learning Principles as a design strategy at the micro-persuasion level. A total of 54 respondents have been selected and have undergone a 2×2 quasi-experimental research design experiment. Considering the limitations of this study, only three selected PRIME domains in the form of Plans, Evaluations and Motives were measured by using an instrument adapted from the PRIME questionnaires and later analyzed using IBM SPSS 20. The results of the study prove that the PMA developed by using the cause-and-effect principle, specifically one in the Multimedia and Redundancy mode (Mode B), has produced a significant impact on motivation towards smoking cessation, especially in terms of the evaluations domain.
机译:在其确定的关键因素之一 - 动机之一,吸烟或成功的戒烟取决于许多情况。激励原始理论在人类励磁系统中列出了五个动机域。这些是计划,答复,冲动,动机和评估。出于本研究的目的,通过使用有说服力技术,已经产生了有说服力的多媒体应用(PMA)作为学习和劝说方法。 PMA采用了有说服力技术的原因和效应原则作为宏观劝说水平的学习策略,而多媒体和冗余原则从Mayer的多媒体学习原则下抽取为微劝说水平的设计策略。共选出54名受访者,并经历了2×2准实验研究设计实验。考虑到这项研究的局限性,通过使用从PRIME问卷调查的仪器来测量以计划,评估和动机形式的三个选定的主要域,并使用IBM SPSS 20分析。研究结果证明了PMA开发的通过使用原因和效果原理,特别是在多媒体和冗余模式(模式B)中,对吸烟的动机产生了重大影响,特别是在评估领域。

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