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首页> 外文会议>International Conference on Applied Human Factors and Ergonomics >Social Media Competition for User Satisfaction: A Niche Analysis of Facebook, Instagram, YouTube, Pinterest, and Twitter
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Social Media Competition for User Satisfaction: A Niche Analysis of Facebook, Instagram, YouTube, Pinterest, and Twitter

机译：用户满意度的社交媒体竞争：Facebook，Instagram，YouTube，Pinterest和Twitter的一个利基分析

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摘要

This paper explores five social media's media ecological location in the social user through niche analysis of five key SNS services (Facebook, Instagram, YouTube, Pinterest, and Twitter). Based on the results of 224 SNS user's questionnaire, factor analysis was carried out to extract five common factors of relationship, sociality, convenience, routine, and entertainment. The results of the niche analysis showed that Facebook had the widest niche in sociality (.627) and convenience (.636), and YouTube showed the widest niche in routine (.670) and entertainment (.615). For relationship (.520), Instagram had the widest niche. In terms of five factors, Facebook and YouTube have the greatest overlap in relationship (1.826) and sociality (2.696), while Pinterest and Twitter had the biggest overlap in routine (1.937); entertainment (2.263) and convenience (2.583). Besides, YouTube and Twitter had the most overlap. Facebook, Instagram, and YouTube had a competitive advantage over Pinterest in terms of all factors.
机译：本文通过FICHEE分析探讨了社会用户的五个社交媒体生态位置（Facebook，Instagram，YouTube，Pinterest和Twitter）。根据224个SNS用户调查问卷的结果，进行了因素分析，以提取关系，社会性，便利性，常规和娱乐的五个常见因素。利基分析的结果表明，Facebook在社会性（.627）和方便的最广泛的利基（.636），YouTube在常规（.670）和娱乐中显示了最广泛的利基（.670）和娱乐（.615）。对于关系（.520），Instagram拥有最广泛的利基。在五个因素方面，Facebook和YouTube在关系中具有最大的重叠（1.826）和社会性（2.696），而Pinterest和Twitter在常规中具有最大的重叠（1.937）;娱乐（2.263）和便利（2.583）。此外，YouTube和Twitter最重叠。 Facebook，Instagram和YouTube在所有因素方面都对Pinterest进行了竞争优势。

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