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首页> 外文会议>International Conference on Applied Human Factors and Ergonomics >Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance
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Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance

机译：Reinventing F1赞助模型的虚拟和增强现实游戏技术不纯粹专注于团队和汽车的表现

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摘要

Formula 1 economics is highly related with the investments on the Fl cars and their performance. Winning teams have multidimensional benefits that can assure sustainability, development, reputation and profitability. On the other hand, not everyone can be a winner and this reality generates high risk for Fl the Fl investors, the teams, and the Fl itself. This research work aims to identify new sponsorship methods for Fl which are not purely focused solely on the car's and team's performance. The paper presents a gamification approach on which an innovative and disruptive Virtual Reality game can be developed to contribute on gaining new fans from all financial and social levels globally. This new fan base can be transformed into the new target group for sponsorships not only on the physical Flccars but also on the digital ones that can be owned and driven by anyone, anywhere at any time.
机译：一级公式1经济学与对FL汽车的投资以及其表现非常相关。获奖团队具有多维利益，可确保可持续性，发展，声誉和盈利能力。另一方面，不是每个人都可以成为胜利者，而这种现实会产生高风险，因为流动投资者，团队和流域。这项研究工作旨在确定不仅仅关注汽车和团队的表现的途径的新赞助方法。本文提出了一种娱乐方法，可以开发创新和破坏性的虚拟现实游戏，以便在全球所有金融和社会层面获得新的粉丝。这个新的粉丝群可以转变为新的目标组，不仅可以在物理flccars上的赞助，而且还可以在任何时候都可以拥有和驱动的数字式。

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