首页> 外文会议>International Mediterranean Symposium >Farm's and farmer's characteristics affecting the selection of sheep and goat livestock's marketing channels in Greece
【24h】

Farm's and farmer's characteristics affecting the selection of sheep and goat livestock's marketing channels in Greece

机译:农场和农民的特点,影响希腊羊肉和山羊畜牧业营销渠道的特色

获取原文

摘要

This paper examines the factors affecting the choice of marketing channel by sheep and goat livestock producers in the Region of East Macedonia and Thrace (EMTh) in Greece. A chi-square analysis was used to assess the association between farm's and farmer's characteristics and the selection of aparticular marketing channel. The Kraskal-Wallis non parametric test was used to identify the relationship between the factors affecting the choice of marketing channel and the selection of a particular marketing channel. Four categories of marketing channels were identified while many factors were found to be associated with the selection of a particular marketing channel, including sales price, loyalty, volume of production and financial performance.
机译:本文探讨了影响东马其顿地区绵羊和山羊畜牧业生产者营销渠道选择的因素。 Chi-Square分析用于评估农场和农民特征与公寓营销渠道的选择之间的关联。 Kraskal-Wallis非参数测试用于识别影响营销渠道选择的因素与特定营销渠道的选择之间的关系。确定了四个类别的营销渠道,而发现许多因素与特定营销渠道的选择有关,包括销售价格,忠诚度,生产和财务表现。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号