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FEMALE CONSUMERS' APPAREL DISPOSAL BEHAVIOUR IN THE SOUTH AFRICAN EMERGING MARKET CONTEXT

机译:南非新兴市场背景下的女性消费者服装处置行为

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The apparel supply chain's contribution toward pollution, natural resource depletion and excessive waste is cause for much concern. Sustainable strategies should form part of the entire apparel life cycle, but also more specifically the disposal stage, during which consumers should be encouraged to adopt waste reduction behaviours such as donating, recycling and/or reselling unwanted apparel. To date, this topic has received limited attention in developing countries such as South Africa, where disadvantaged communities are most adversely affected by environmental deterioration and overflowing landfills. This study thus aimed to explore and describe female consumers' intent to dispose of apparel in a more sustainable manner within the local South African context. The non-probable sampling procedure purposively focused on females, because they tend to make the primary decisions regarding households' unwanted apparel. A structured, self-administered web-based questionnaire was developed. Scale items were derived from prior empirical research, yet adapted and pre-tested to comply with local conditions. Responses were measured on a five point Likert type scale. The eventual sample consisted of 315 females between the ages of 18 and 65 years, who resided in the geographical scope of Gauteng, South Africa. Most respondents had some form of tertiary education (65%) and belonged to middle-income levels (54%). Exploratory factor analysis was conducted to reveal three factors, namely respondents' intent to donate (M = 4.36), resell (M = 3.84) and reuse/recycle apparel (M = 4.05). The findings provide insight pertaining to respondents' willingness to donate, perhaps more so than their inclination to resell or reuse unwanted apparel, due to various contextual circumstances. This may offer a basis for the development of waste reduction campaigns and intervention strategies in the apparel domain and direct future investigation in other emerging markets to establish consumers' willingness to engage in sustainable apparel disposal behaviour.
机译:服装供应链对污染,自然资源枯竭和过度浪费的贡献是令人担忧的造成。可持续策略应形成整个服装生命周期的一部分,也是更具体地说的处置阶段,在此期间应鼓励消费者采用废物减少行为,如捐赠,回收和/或转售不需要的服装。迄今为止,本议程在南非等发展中国家(如南非)的国家受到环境恶化和溢出垃圾填埋场最不利影响的有限关注。因此,这项研究旨在探索和描述女性消费者在当地南非背景下以更可持续的方式处理服装的意图。非可能的抽样程序有目的地专注于女性,因为他们倾向于对家庭的不需要服装进行主要决策。开发了一种结构化的自我管理的基于网络的问卷。规模项目来自于现有的经验研究,但调整和预先测试以符合当地条件。在五点李克特型规模上测量响应。最终样本由315岁至65岁之间的女性组成,他们居住在南非豪登省的地理范围。大多数受访者具有某种形式的高等教育(65%),属于中等收入水平(54%)。进行探索性因子分析以揭示三种因素,即受访者意图捐赠(m = 4.36),转售(M = 3.84)和重用/回收服装(M = 4.05)。这些调查结果提供了与受访者愿意捐赠的意愿相关的见解,也许更多的是,由于各种上下文环境,这比他们转售或重复使用不需要的服装。这可能为服装领域的废物减少活动和干预策略的发展提供基础,并在其他新兴市场中直接调查,建立消费者对可持续服装处置行为的愿意。

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