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首页> 外文会议>International Joint Conference on E-Business and Telecommunications >EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA
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EMBRACING E-COMMERCE: A GLIMPSE INTO THE FUTURE OF ON-LINE SHOPPING IN SAUDI ARABIA

机译：拥抱电子商务：一瞥沙特阿拉伯在线购物的未来

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摘要

The growing use of the Internet in Saudi Arabia provides a developing prospect for E-shopping. Despite the overwhelming potential of online shopping in this country, there remains a lack of knowledge and potential impact on consumers regarding this matter. This paper, part of a larger study of 144 Saudi Internet Users aims to establish a preliminary evaluation and understanding of the characteristics of online shopping. It explores their information seeking patterns as well as their motivations and concerns for this rapidly evolving technology. Consumers still lack a trust in the vendor's websites through concerns related to security, privacy when dealing with online vendors, the Saudi Internet Network and the dominant English language as a medium of interaction. Whilst motivating factors for the Saudi public to utilise online shopping have shown to be convenience, unavailability of offline products/services and price, we present and discuss a range of findings and recommend changes that will represent a paradigm shift that is required to achieve a broader acceptance and diffusion of online shopping in Saudi Arabia.
机译：沙特阿拉伯越来越多的互联网利用为电子购物提供了一个发展前景。尽管在该国在线购物的压倒性潜力，但仍然缺乏对消费者对此问题的知识和潜在影响。本文，对144名沙特互联网用户进行了更大研究的一部分，旨在建立初步评估和了解在线购物的特征。它探讨了他们寻求模式的信息以及他们对这种快速发展的技术的动机和担忧。消费者仍然通过与安全，在与在线供应商，沙特互联网网络和主导英语作为互动媒介的介绍时，通过与安全性，隐私相关的顾虑缺乏信任。虽然沙特公众利用网上购物的激励因素已经表现出便利，但离线产品/服务和价格的不可用，我们展示并讨论了一系列调查结果并建议将代表实现更广泛所需的范式班次的变更在沙特阿拉伯在线购物的接受和扩散。

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