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首页> 外文会议>International Joint Conference on E-Business and Telecommunications >THE INFLUENCE OF THE NUMBER OF OPINIONS ON THE ATTRACTIVENESS OF RETAILERS OFFER IN ONLINE SHOPPING
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THE INFLUENCE OF THE NUMBER OF OPINIONS ON THE ATTRACTIVENESS OF RETAILERS OFFER IN ONLINE SHOPPING

机译：关于在网上购物中零售商提供吸引力的影响的影响

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摘要

The research investigates consumers' online shopping behaviour. The Authors suggest that due to high perceived risk of online shopping consumers are prompted to use cues of shoppers' reputation. One of such cues can be a number of opinions expressed by the previous customers. In the series of two experiments a number of other consumers' opinions has been manipulated to influence choice of product supplier. The results suggest that other consumers' opinions could be used as a shoppers' quality cue. The subjects didn't choose the cheapest version of product but they made a trade-off between price and number of opinions.
机译：研究调查了消费者的在线购物行为。作者认为，由于在线购物消费者的高风险被提示使用购物者的声誉。其中一个提示可以是以前客户表示的许多意见。在两项实验中，已经操纵了许多其他消费者的意见，以影响产品供应商的选择。结果表明，其他消费者的意见可以用作购物者的质量提示。主题没有选择最便宜的产品版本，但他们在价格和意见数之间进行了权衡。

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