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(149)GETTING THE PICTURETHE IMAGE AS CARRIER OF THE ARCHITECTURAL IDEA

机译：（149）将Pictureethe图像作为架构想法的载体

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In the architectural practice, communication largely occurs through images. Except for thedesigner’s own ‘self-conversation’, the design process is directed to communicate, visualizeand present ideas to others. Images are therefore indispensable during the whole process ofdesign.In addition to a comprehensible view and correct interpretation of their plans, architects needespecially to find a way to express their ideas and intentions in relation to the design they areundertaking.Despite the achievements of software, like photo-realism, the initial phases of a design gowell with a non-realistic way of representation. The image that conveys the ‘message’becomes of a fundamental importance.At this stage, design ideas are communicated, and developed, through sketching andmodelling in a so far not so defined way. The loose nature of freehand drawings is veryappropriate to offer an impression of the architecture or of the architectural idea and hastherefore advantages especially at this initial stage of the design.Except for offering information, for its communicative value, an image has simultaneously toremain and to appeal to the observer. The means designers create the image, its graphicalsignificance, is thus also important.The Department of Media Studies of the Faculty of Architecture at the Delft University ofTechnology (the Netherlands), studies the role all the available visualisation, communicationand presentation media have all along the design process.This paper is a review of our current work directed to a better exploration and, in particular,expression of the architectural idea and to the discovery of the significance and theopportunities the different media, also in combination, can offer. The so called traditionalmedia, like freehand drawing, play as a result a progressively more active role amongst thenew, digital media.We also encourage the upcoming designers to develop their own ‘visual’ handwriting. In thisway, they become increasingly able to explore and communicate better their intentions andideas.
机译：在架构实践中，通信主要通过图像发生。除了基准者自己的“自我对话”之外，设计过程旨在沟通，Visualizeand将想法与他人进行沟通。图像，因此整个过程ofdesign.In除了理解视图和他们的计划，正确的解释过程中不可缺少的，建筑师needespecially找到一种方式来表达自己的想法和意图相对于设计他们areundertaking.Despite的软件所取得的成就，像照片现实主义，设计垫子的初始阶段，具有非现实的代表方式。通过在迄今为止没有如此明确的方式的速度绘制和发出，传达了这种阶段，设计思想的“重要意义的留言”的图像。手绘附图的松散性是非常不合适的，非常适当地为架构或架构想法提供印象，特别是在设计的这个初始阶段。expept，用于提供信息，因为其交流值同时煽动和吸引力到观察者。手段设计师创造的形象，它的graphicalsignificance，是建筑在代尔夫特理工大学ofTechnology（荷兰）学院的媒体研究，研究的作用，所有可用的可视化因此也important.The部，communicationand呈现的媒体都沿设计过程。本文是对我们目前的工作审查，针对更好的探索，特别是建筑理念的表达以及发现不同媒体的意义和特权，也可以提供。所谓的传统媒体，如写意绘图，结果是逐步发挥的，在那里，数字媒体中的逐步更积极的角色。我们还鼓励即将到来的设计师开发自己的“视觉”手写。在二路，他们越来越能够探索和沟通他们的意图andideas。

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