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首页> 外文会议>International Technology,Education and Development Conference >(836)TEACHING CREATIVE TEAMS TO BECOME MORE EFFECTIVECOLLABORATORS: AN EXPERIMENTAL STUDY
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(836)TEACHING CREATIVE TEAMS TO BECOME MORE EFFECTIVECOLLABORATORS: AN EXPERIMENTAL STUDY

机译：（836）教学创意团队变得更加有效：一个实验研究

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In an earlier published study,1 the authors examined attitudes of creative teams comprised ofadvertising writing students and design students. Classroom projects involving advertisingwriting classes merged with digital media design classes put these teams into a semesterlongexperimental situation, involving two major creative projects with multiple parts.Assignments revolved around (1) a snack food item and (2) a mobile phone/plan. The firstproject focused on concepts that were developed into print materials. The second projectfocused on interactive media. The co-joined classes were scheduled at the same time tofacilitate team meetings and instruction. An attitudinal survey was administered at the closeof each project. The research showed that students clearly saw differences in roles andresponsibilities. It also reported that students saw increased creative opportunities andimproved quality of work.This subsequent study replicates the semester-long project experiment in similarly combinedcreative class teams. The instructors increased the number and intensity of discussions,exercises and demonstrations about collaboration leading to creative output, compared to thefirst study. Post-project survey results showed a highly significant increase in awareness (p. <.001) that the project concept changed based on team involvement. It also found a significantincrease (p. < .01) in positive experiences from that team interaction, consistentcommunication throughout the project, and partners sharing equally in the completion of theproject. Further it reports significant findings (p. <.05) that working together andcommunicating made a difference in the project, partners helped them see alternatives, andmembers were willing to share opinions that might be contrary to their teammate’s opinion.The experiment demonstrates the value of fostering collaboration among teams, especially indeveloping creative communication in marketing and advertising messages.
机译：在早些时候发布的研究中，提交人员审查了创造性团队的态度，包括写作学生和设计学生。涉及广告创作课程的课堂项目与数字媒体设计类合并，将这些团队置于一个半月化的情况下，涉及两个具有多个部分的主要创意项目。围绕（1）零食产品和（2）手机/计划。 FirstProject专注于开发成印刷材料的概念。第二个项目统筹互动媒体。共同加入的课程同时进行Tofacilitate团队会议和教学。在每个项目的特写时管理态度调查。该研究表明，学生显然看到了角色和责任的差异。它还报告说，学生提高了创造性的机会增长了增长了增长的工作质量。此后续研究重复了类似组合的班级团队中的学期长期项目实验。与第一次研究相比，教师增加了有关创造性产出的合作的讨论，练习和演示的数量和强度。项目后的调查结果表明，创意（p。<.001）的高度显着增加，即项目概念根据团队参与而改变。它还发现了一个高分辨率（p。<.01）的积极经验，从整个项目中的互动，始终如一的宣传，以及在完成项目时平等的合作伙伴共享。此外，它报告了与统一的项目融合在一起的重要发现（p。<.05），合作伙伴帮助他们看到替代方案，愿意分享可能与他们的队友意见相反的意见。实验表明了价值促进团队之间的合作，特别是在营销和广告信息中的创造性沟通。

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