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Simulation Study of Optimal Pricing on Daily Perishable Products with Reference Price Effect

机译:参考价格效应日常易腐产品最优定价的仿真研究

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A simulation study is executed with respect to an end-of-period discount for daily perishable products. In case that supplied products will not be sold out by end-of-period, the sales floor manager sometimes sells the products in a discount price in order to increase the revenue of the period. The reference price of consumers for the products is consequently declined and some consumers would not purchase the products at a regular sales price. It is important for the manager to take the reference price effect into account so as to improve long-term profit. This paper formulates the end-of-period discount problem within a framework of dynamic programming. Optimal pricings are derived in a simulation study to estimate the influence of inventory distribution on the optimal pricings.
机译:对日常易腐产品的期末折扣执行模拟研究。如果提供的产品不会被期末售罄,销售地板经理有时会以折扣价格销售产品,以增加该期间的收入。因此,产品的消费者的参考价越来越下,一些消费者不会以常规销售价格购买产品。经理将参考价格效应考虑在内,以提高长期利润是重要的。本文在动态编程框架内制定了期间折扣问题。在模拟研究中得出最佳定价,以估计库存分布对最佳定量的影响。

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