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Research on the Influence Mechanism of Strategic Flexibility on Business Model Innovation

机译:战略灵活性对商业模式创新的影响机制研究

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Under the current fierce market competition, the two themes of strategic flexibility and business model innovation have become more and more important for enterprises to participate in competition, their importance in the process of enterprise strategic management has also increased. Based on this, the paper will deeply study the influence mechanism of strategic flexibility on business model innovation. Firstly, we conduct a review study on relevant literature, and then carry out empirical analysis based on the questionnaire data of enterprise research. Research shows that: 1) Strategic flexibility has a positive impact on business model innovation; 2) Dual innovation plays a mediating role in the relationship between strategic flexibility and business model innovation; 3) Environmental dynamics have a positive moderating effect on the impact of resource flexibility which is a kind of strategic flexibility on business model innovation.
机译:在目前的激烈的市场竞争下,战略灵活性和商业模式创新的两个主题对企业参与竞争越来越重要,他们在企业战略管理过程中的重要性也有所增加。 基于此,本文将深入研究战略灵活性对商业模式创新的影响机制。 首先,我们对相关文献进行审查研究,然后根据企业研究问卷数据进行实证分析。 研究表明:1)战略灵活性对商业模式创新产生积极影响; 2)双重创新在战略灵活性和商业模式创新之间的关系中起着调解作用; 3)环境动态对资源灵活性的影响具有积极的调节效果,这是一种对商业模式创新的一种战略灵活性。

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