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The Role of Trust and Commitment in Continuous Knowledge Contribution Intention within Business Online Communities

机译：信任和承诺在持续知识贡献意图中的作用在线社区

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摘要

The success of an online community relies on the willingness of its members to be a part of and continuously participate within the community. In other words, online communities are successful if members continuously contribute knowledge to the community. In Information System research, few studies exist examining the determinants of continuous knowledge contribution. This paper fills the gap by examining the influence of identity trust and affective commitment on this behavioural intention. This paper investigates continuous knowledge contribution intention within the context of business online communities. The research model is analyzed using Partial Least Square. The research findings reveal that, besides user's level of satisfaction, continuous knowledge contribution intention is mediated by affective commitment and identity trust. This study also provides some insights on how to encourage continuous knowledge contribution intention within business online communities.
机译：在线社区的成功依赖于其成员在社区内部的一部分和不断参与的意愿。换句话说，如果成员不断为社区捐助知识，在线社区就会成功。在信息系统研究中，存在少数研究审查了持续知识贡献的决定因素。本文通过审查身份信任和情感承诺对这种行为意图的影响来填补差距。本文调查商业在线社区范围内的持续知识贡献意图。使用偏最小二乘分析研究模型。研究结果表明，除了用户的满意度水平之外，持续的知识贡献意图是由情感承诺和身份信任的介绍。本研究还对如何鼓励在商业在线社区内的持续知识贡献意图提供一些见解。

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