ASEAN Economic Community (AEC) concept was espouse in the end of 2015 to create integrated economy in ASEAN countries, which will promote interregional trade and affect competitive advantage of countries. Since Thailand has a competitive advantages in manufacturing industry especially automotive production, the government needs to concern the changing in a business situation in Thailand to maintain the competitiveness of the economic sector. The purpose of this paper is to identify the potentials of social and economic change in Thailand's automotive industry with respect to AEC development through expert interviews to clarify the situation in Thailand's automotive industry. The results of this study is presented in the development plans for maintaining the leading position and increase the competitiveness of Thai's automotive industry. Furthermore, policies and strategies are prepared to create value in the automotive industry.
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