Data Mining Technology and Its Application in CRM of Commercial Banks

机译：数据挖掘技术及其在商业银行CRM中的应用

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CRM is an innovative marketing strategy centered on customer and a comprehensive management and technological method. The application of data mining (DW) technology in CRM plays an important role in improving the level and efficiency of CRM in commercial banks. This paper mainly introduces structures of CRM in commercial banks and DM technology, and emphasizes the application of DM technology in the CRM of the commercial bank and finally discusses some key problems related to this application of DM in the CRM.

机译：CRM是一项以客户和全面的管理和技术方法为中心的创新营销策略。数据挖掘（DW）技术在CRM中的应用在提高商业银行中CRM的水平和效率方面发挥着重要作用。本文主要介绍了商业银行和DM技术的CRM结构，并强调DM技术在商业银行CRM中的应用，最后讨论了与CM在CRM中这种应用相关的关键问题。

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《International Workshop on Database Technology and Applications》|2009年||共4页
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中图分类 TP311.13-53;
关键词
banking; customer relationship management; data mining; commercial banks; data mining technology; innovative marketing strategy; CRM; bank; data warehouse;

机译：银行;客户关系管理;数据挖掘;商业银行;数据挖掘技术;创新营销策略;CRM;BANK;数据仓库;数据仓库;数据仓库;

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Data Mining Technology and Its Application in CRM of Commercial Banks

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