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Research on Transformation of University Organizational Structure Based on CE Theory

机译：基于CE理论的大学组织结构转型研究

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In research of marketing field, customer equity (CE) has been regarded as a central measure for estimating an organization's competitive advantage at present and in the future. University can be seen as a special economic organization and it also has its own CE. Therefore, university should innovate its organization structure to adapt itself to its own customer equity management (CEM) and thus to promote the formation of its endogenous dynamic mechanisms. Research result shows that the unibersity's organizational structure should distinguish between different systems to select different structural models. Specifically, an appropriate hierarchy model, such as decentralization division structure, can be selected and used as the organizational structure for the university's administrative systems. While the university's academic system can select the model of matrix structure.
机译：在营销领域的研究中，客户股权（CE）被视为估算组织目前和未来竞争优势的核心措施。 大学可以被视为一个特殊的经济组织，它也有自己的CE。 因此，大学应该创新其组织结构，以适应自己的客户股权管理（CEM），从而促进其内源性动态机制的形成。 研究结果表明，单人的组织结构应区分不同的系统来选择不同的结构模型。 具体地，可以选择合适的层次结构，例如分散划分结构，并用作大学行政系统的组织结构。 虽然大学的学术系统可以选择矩阵结构的模型。

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