Developing Brand's Love to Consumer in Service: a study of sedan maintenance service brand in China

机译：发展品牌对消费者的爱情：中国轿车维修服务品牌的研究

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Based on worldwide development of experience economy, service brand and newly born brand love research, this paper aims to brand's love to consumer (BLTC) and proposes a model based on theoretical review. Using data from sedan maintenance service brand in China, we find support for the existence of love from brand to consumer which can be divided into three dimensions. The implications of this study are discussed along with suggestions for future research.

机译：基于全球经验经济的发展，服务品牌和新出生的品牌爱情研究，本文旨在品牌对消费者（BLTC）的热爱，并提出基于理论审查的模型。在中国使用来自轿车维护服务品牌的数据，我们发现对从品牌到消费者的爱的存在，可以分为三个维度。本研究的含义与未来研究的建议一起讨论。

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《International Conference on Management and Service Science》|2009年||共4页
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Ming Jin; Shenghua Jia;
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中图分类 C93-53;
关键词
Service brand; Brand love; Brand's love to consumer;

机译：服务品牌;品牌爱情;品牌对消费者的爱;

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4. Developing Brand's Love to Consumer in Service: A Study of Sedan Maintenance Service Brand in China [C] . Jin, Ming, Jia, Shenghua International Conference on Management and Service Science;MASS 2009 . 2009

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Developing Brand's Love to Consumer in Service: a study of sedan maintenance service brand in China

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