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An Empirical Investigation of a Framework for Mobile Commerce Adoption and Usage in Small Businesses in New Zealand

机译:新西兰小企业移动商务采用与用途框架的实证调查

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This research reviews relevant technological innovation theories (TPB, TRA, TAM, DOI) in order to develop a theoretical framework which could be used to explain the adoption, usage and intentions to adopt mobile and wireless commerce/business technologies (MWT) in small to medium-sized enterprises (SMEs) in New Zealand (NZ). The research is also interested to identify salient features of the adoption and usage patterns of MWT application in the business environment of NZ SMEs. Relevant, reliable and valid factors were introduced in the research model and they were hypothesized to influence MWT adoption and usage significantly. The developed model is of interest to SMEs, professionals, researchers and policymakers interested in the MWT area in SMEs in NZ and elsewhere.
机译:该研究审查了相关的技术创新理论(TPB,TRA,TAM,DOI),以制定理论框架,可用于解释采用移动和无线商业/业务技术(MWT)的采用,使用和意图。新西兰中小企业(中小企业)(新西兰)。该研究也有兴趣识别MWT在新西兰新斯的商业环境中采用和使用模式的突出特征。在研究模式中引入了相关,可靠和有效的因素,并假设影响MWT采用和使用。发达的模型对于对NZ和其他地方的中小企业MWT地区感兴趣的中小企业,专业人士,研究人员和政策制定者感兴趣。

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