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The Essence of Standardized Marketing

机译：标准化营销的本质

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摘要

Standardized marketing has become a powerful weapon and important strategic for corporations' rapid expansion in the global market, however, now domestic corporations have different understanding about the concept and connotations of standardized marketing, even exist misunderstanding. On the basis of previous studies, this paper reveals the essence of standardized marketing, which includes the standardization of marketing process and the standardization of marketing elements, and further explains the relationship between the two aspects: the standardization of marketing process is the means and tool;the standardization of marketing elements is the content and result. This paper yields some important implications for corporations to conduct standardized marketing, get scale effect and establish a unified global market brand image.
机译：标准化营销已成为全球市场企业快速扩张的强大武器和重要战略，然而，目前国内公司对标准化营销的概念和内涵有不同的了解，甚至存在误解。在以前的研究的基础上，本文揭示了标准化营销的本质，包括营销过程的标准化和营销元素的标准化，进一步解释了两个方面之间的关系：营销过程的标准化是手段和工具;营销元素的标准化是内容和结果。本文对公司进行了标准化营销的一些重要意义，实现了规模效应并建立了统一的全球市场品牌形象。

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