Navigation with a Borrowed Boat—A Case Analysis for Brand Strategy

机译：与借来的船舶导航 - 以品牌战略为例

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

This case describes the development process of Chengdu RedBull Co.,LTD which borrowed the famous beverage brand—"RedBull" as its company brand to achieve a rapid development at its early stage. However, the borrowed brand became a hamper to the company's further extension as customers always associate it with the "RedBull" beverage.

机译：本案例描述了成都Redbull有限公司的开发过程，借用着名饮料品牌 - “Redbull”作为其公司品牌，实现了早期发展的快速发展。然而，由于客户始终将其与“Redbull”饮料将其与之相关，借来的品牌成为该公司进一步的延期的妨碍。

著录项

来源
《International conference on strategic management》|2011年||共5页
会议地点
作者
XIE Jingya; XIE Xiaoyu; ZHANG Liming;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类管理学;
关键词
Company Brand; Product Brand; Brand Extension; Common Development; Navigation with a Borrowed Boat;

机译：公司品牌;产品品牌;品牌延伸;共同发展;与借来的船导航;

相似文献

外文文献
中文文献
专利

1. Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies [J] . Stevens Vidar, Klijn Erik Hans, Warsen Rianne Public administration review . 2021,第4期

机译：品牌作为公共治理策略：Q方法学分析，公司如何对品牌策略作出反应
2. Representation of human spatial navigation responding to input spatial information and output navigational strategies: An ALE meta-analysis [J] . Qiu Yidan, Wu Yueyue, Liu Ruiting, Neuroscience and Biobehavioral Reviews . 2019,第期

机译：人类空间导航响应输入空间信息和输出导航策略的表示：ALE META分析
3. Robust analysis of an underwater navigational strategy in electrically heterogeneous corridors [J] . Dimble Kedar D., Ranganathan Badri N., Keshavan Jishnu, Bioinspiration & biomimetics . 2016,第4期

机译：电动异构走廊水下航行策略的鲁棒分析
4. Navigation with a Borrowed Boat—A Case Analysis for Brand Strategy [C] . XIE Jingya, XIE Xiaoyu, ZHANG Liming Environment, low-carbon and strategy. . 2011

机译：借船航行—品牌战略案例分析
5. Professional sport and Facebook: A content analysis of branding, marketing, and communication strategies in the National Football League . [D] . Wallace-McRee, Laci. 2012

机译：职业体育和Facebook：美国国家橄榄球联盟（National Football League）品牌，营销和传播策略的内容分析。
6. Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance [O] . Ana Isabel Jiménez-Zarco, Jose Antonio Clemente-Almendros, Inés González-González, 2021

机译：女性微型企业家和社交网络：诊断分析社会媒体营销策略对品牌金融业绩的影响
7. Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies [O] . Vidar Stevens, Erik Hans Klijn, Rianne Warsen 2020

机译：品牌作为公共治理策略：Q方法学分析如何做出建立品牌策略的反应
8. Analysis of USCG Replacement Stern-Loading Buoy Boat Requirements for the Aids toNavigation Mission [R] . Brown, K. A. 1993

机译：UsCG更换船尾装载浮标船对导航任务的要求分析

Navigation with a Borrowed Boat—A Case Analysis for Brand Strategy

摘要

著录项

相似文献

相关主题

期刊订阅