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The relationship between comments and recommendation system and online shopper buying behaviour

机译：评论与推荐系统与在线购物者购买行为之间的关系

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摘要

The author aims at studying the relationship between comments and recommendation system and online shopping behaviours. The author defines online shopping behavious as online shopping experience, online shipping satisfaction, online shopping intention and items chose. With 285 study subjects, the author uses experimental research design to research the relations between those factors. The results show that comments and recommendation and online shopping experience have positive relation. Meanwhile, comments and recommendation and online shopping satisfaction and online shopping intention have positive relation. Online shopping experience and online shopping satisfaction have positive relations with online shopping intention. There is remarkable positive relation between online shopping intention and items chosen.
机译：提交人旨在研究评论和推荐系统与在线购物行为之间的关系。作者定义在线购物行为在线购物体验，在线运输满意度，在线购物意图和物品选择。通过285个研究科目，作者采用实验研究设计来研究这些因素之间的关系。结果表明，评论和推荐和在线购物体验具有积极关系。同时，评论和推荐和在线购物满意度和网上购物意图具有积极关系。网上购物体验和网上购物满意度与在线购物意图具有积极的关系。在线购物意图和选择之间存在显着的积极关系。

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