Explore the New Mode of Chinese Clothing Brand E-commerce Marketing through Data Analysis

机译：通过数据分析探索中国服装品牌电子商务营销的新模式

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With the continuous development of computer and network technology, people's life has been inseparable from the Internet. Consequently, Internet users rapid grow, online shopping boom, clothing industry e-commerce rapid rise, change pattern of garment industry, at the same time, the proportion keeps increasing. Through careful analyses of the data from China E-business Research Center and I Research net, this paper researches development trend of e-commerce and clothing commerce, describes the problems existing in China clothing brand e-commerce at the present stage, further, explore new e-commerce marketing mode: O2O, studies and elaborates the operation and promotion method of Chinese clothing brand e-commerce O2O mode.

机译：随着计算机和网络技术的不断发展，人们的生活已经与互联网密不可分。因此，互联网用户快速增长，在线购物繁荣，服装行业电子商务迅速上升，换取工业模式，同时，比例不断增加。通过仔细分析来自中国电子商务研究中心和研究网的数据，本文研究了电子商务和服装商业的发展趋势，描述了本阶段中国服装品牌电子商务存在的问题，进一步探索新的电子商务营销模式：O2O，研究和阐述中国服装品牌电子商务O2O模式的运作和推广方法。

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《International Conference on Textile Engineering and Materials》|2013年||共5页
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作者
Hongtao Yao; Yiyuan Zhang;
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中图分类 TH145.23-53;
关键词
Clothing brand; E-commerce marketing; Online to Offline;

机译：服装品牌;电子商务营销;在线到离线;

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Explore the New Mode of Chinese Clothing Brand E-commerce Marketing through Data Analysis

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