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A Case Study on the Wool Textile Enterprise Brands of Modern Shanghai - Take the Brand of Zhanghua 'Nine One Eight' for an Example

机译：现代上海羊毛纺织企业品牌的案例研究 - 以Zhanghua“九一八”为例

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摘要

Shanghai's development begun with shipping industry and prospered with industrialization. Compared to the national industry, which has developed since the late Qing dynasty, the development of Shanghai's modern industry is more recent and is a very memorable history. It recorded the history of the traditional industrial development in Shanghai and its current situation, focusing on a large number of industrial enterprises that have had and still have the glory and dream. In this paper, we will discuss Zhang Hua plush textile company's technology and brand-making, and how they contributed to the company's success and profitability, in detail. Instead of symbols, their high-quality products, big name, and relationship with consumers definitely have powerful functions in the enterprise and in connecting consumers. In the brilliant, high-spirited but hard times, we hope that it would arouse awareness for a new understanding of the past days, give birth to the new beginning of the old story, and step on a new endeavor.
机译：上海的发展开始与运输行业繁荣，工业化繁荣。与自清以来发展以来的国家产业相比，上海现代行业的发展更为近期，是一个非常令人难忘的历史。它记录了上海传统产业发展的历史及其现状，重点介绍了拥有的大量工业企业，仍然拥有荣耀和梦想。在本文中，我们将讨论张华豪华纺织公司的技术和品牌，以及他们如何详细促进公司的成功和盈利能力。而不是符号，他们的高质量产品，大名称和消费者的关系绝对在企业中具有强大的功能和连接消费者。在辉煌，高敏感但艰难时期，我们希望它会引起对过去几天新的了解的认识，生下旧故事的新开始，并迈出新的努力。

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