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Promote Low-Carbon Economic Development by Implementing Low-Carbon Marketing

机译：通过实施低碳营销促进低碳经济发展

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摘要

It is an urgent task for all the global countries to develop low-carbon economy, and it requires the participation of enterprises. Enterprises should take a broad and long-term view on the new marketing concept to seize the opportunity by implementing low-carbon marketing and establishing low-carbon marketing concept. As long as more and more enterprises in China engage in low-carbon marketing, the low-carbon economy of this country is more likely to flourish. In the future marketing competition, the simple 4P concept will increasingly be challenged by the concept of low-carbon marketing. The present study is to work out some concrete proposals for carrying out low-carbon marketing by enterprises.
机译：所有全球各国发展低碳经济的紧急任务，它需要进入企业的参与。企业应该对新的营销理念进行广泛而长期的观点，以抓住低碳营销和建立低碳营销理念来抓住机遇。只要越来越多的中国企业从事低碳营销，这个国家的低碳经济更可能蓬勃发展。在未来的营销竞争中，简单的4P概念将越来越受到低碳营销的概念的挑战。本研究是为了通过企业开展低碳营销的一些具体建议。

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