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首页> 外文会议>Biennial Conference of the International Institute of Fisheries Economics and Trade >CONSUMER CONCERN FOR ETHICAL ISSUES IN FISH FARMING A SEGMENTATION STUDY
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CONSUMER CONCERN FOR ETHICAL ISSUES IN FISH FARMING A SEGMENTATION STUDY

机译：消费者对鱼类农业的道德问题的关注分割研究

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The main objective of this paper was to study consumer concern for ethical and environmental issues regarding fishing and aquaculture. Cross-sectional data was collected in Valencia, Spain. A total sample of 452 consumers was obtained. This study usesdescriptive and multivariate techniques to present data, and to obtain and describe the segments. The analysis resulted in three segments: the unconcerned, the wild fish concerned and the ambivalent. These represented 27%, 35% and 39% of the sample respectively. The segments were profiled with variables age, gender, education, social class, fish consumption, attitudes towards fish, attitudes towards farmed fish, perceived knowledge about fish farming, health involvement and the type of information usedwhen buying fish (product vs. environmental).
机译：本文的主要目标是研究消费者对有关捕鱼和水产养殖的道德和环境问题的关注。在西班牙巴伦西亚收集横断面数据。获得了452个消费者的总样本。本研究使用探析和多变量技术来呈现数据，并获得和描述段。分析导致了三个部分：不关心的，野生鱼和矛盾。这些分别代表了27％，35％和39％的样品。这些细分分为变量年龄，性别，教育，社会阶层，鱼类消费，鱼类的态度，对养殖鱼类的态度，对养鱼，健康参与以及购买鱼类使用的信息的知识感知（产品与环境）。

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