THE MARKETING OF INFORMATION IN THE INFORMATION AGE

机译：信息时代信息营销

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

We propose that marketing management, practice, and theory could benefit by broadening the concept the product to include an information component. It is apparent that information itself is a unique phenomenon and that "information products" are different from tangible goods andintangible services. Moreover, increasing numbers of goods and services now contain information as a distinct and integral element of the benefits they deliver. Thus, we propose that marketing theory should revise the concept of "product" to explicitly include an informational element and that the implications of this revised concept be discussed. The full paper presents some initial thoughts on the issues these discussions should address, focusing on strategic management implications.

机译：我们建议营销管理，实践和理论可以通过扩大产品来包括信息组件来利益。显而易见的是，信息本身是一种独特的现象，“信息产品”与有形商品和IntIntanible服务不同。此外，越来越多的商品和服务现在包含信息作为他们提供的福利的独特和积分元素。因此，我们建议营销理论应该修改“产品”的概念，以明确地包括信息要素，并讨论这一修订概念的影响。本文提出了一些关于这些讨论应该解决的问题的初步思考，重点是战略管理的影响。

著录项

来源
《AMA Winter Educators' Conference》|2012年||共2页
会议地点
作者
Ronald E. Goldsmith; Charles F. Hofacker;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类市场调查;
关键词

相似文献

外文文献
中文文献
专利

1. Marketing Environment and Source of Competitive Advantage In Terms of Formulating Marketing Strategy and its Influence On Image and Marketing Performance (Survey on Private Universities at Private Higher Educational Institutional Coordinator Area Iv in West Java and Banten Provinces) [J] . Eddy Soeryanto Soegoto Journal of applied sciences research . 2009,第15期

机译：在制定营销策略及其对形象和营销绩效的影响方面的营销环境和竞争优势的来源（西爪哇省和万丹省私立高等教育机构协调员区IV对私立大学的调查）
2. Como gestionav las alidades del siglo XXI. Del City Marketing al Urban Management [How to manage twenty-first century cities. From city marketing to urban managementJ [J] . G. Seisdedos Journal of Town and City Management . 2010,第1期

机译：科莫gestionar las cualidades del siglo XXI。 Del City Marketing al城市管理[如何管理二十一世纪的城市。从城市营销到城市管理
3. E-Marketing Management Bagusat, Ariane/Hermanns, Arnold: E-Marketing Management: Grundlagen und Prozesse für Business-to-Consumer-M?rkte [J] . Marketing Review St. Gallen . 2008,第6期

机译：电子营销管理Bagusat，Ariane / Hermanns，阿诺德：电子营销管理：企业对消费者市场的基础和流程
4. Does the Social Media Engagement on a College Facebook and Instagram Page Show What Types of Marketing Content is Engaging to Students? A Pilot Study of Public and Private Good Marketing Messages [C] . S.Paige Gardiner, Jennifer L.Schultz, Konya R.Weber AMA Summer Academic Conference . 2018

机译：社交媒体参与大学Facebook和Instagram页面是否显示了哪些类型的营销内容与学生一起参与？公共和私营营销信息的试点研究
5. The Expansion of Conscious Capitalism into the Marketing World: Do Marketing Managers Practice 'Conscious' Marketing? [D] . Ottley, Gary. 2016

机译：自觉资本主义向营销世界的扩展：营销经理是否实行“自觉”营销？
6. Prevalence of Health and Nutrient Content Marketing Strategies on Breakfast Cereal Packages Before and After a Countrywide Marketing and Labeling Regulation: A Focus on Chile [O] . Fernanda Mediano Stoltze, Marcela Reyes, Lindsey Smith Taillie, 2020

机译：早餐谷物包装上的健康和营养成分营销策略在全国范围内的营销和标签法规实施前后的普遍性：以智利为重点
7. Proposal for a second directive on the harmonization of laws and regulations governing branded pharmaceuticals.Proposal for a Council regulation concerning the application of Article 85(3) of the EEC Treaty to certain classes of agreements, decisions and concerted practices.Draft Council directive concerning arrangements for freedom to supply services connected with agriculture and horticulture.Proposal for a Council directive on the marketing of beet seed.Proposal for a Council directive on the marketing of herbage seed.Proposal for a Council Directive on the marketing of cereal seed.Proposal for a Council Directive on the marketing of seed potatoes.Proposal for a Council directive on the marketing of forestry reproductive material.Proposal for a decision instituting a standing committee on agricultural, horticultural and forestry seeds and seedlings.Supplement to Bulletin of the European Economic Community No. 4, 1964 [O] . 1964

机译：关于统一管理品牌药品的法律和法规的第二项指令的提案。关于理事会关于将“欧洲经济共同体条约”第85（3）条适用于某些类别的协定，决定和一致做法的规定的提案。关于提供与农业和园艺有关的服务自由安排的理事会指令草案。关于甜菜种子营销的理事会指令的提案。关于牧草种子销售的理事会指令的提案。关于谷物种子销售的理事会指令的提案。关于种薯推广的理事会指令的提案。关于林业生殖材料营销理事会指令的提案。关于建立农业，园艺和林业种子和幼苗常设委员会的决定的提案。1964年欧洲经济共同体公报第4号补编

THE MARKETING OF INFORMATION IN THE INFORMATION AGE

摘要

著录项

相似文献

相关主题

期刊订阅