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首页> 外文会议>International Conference on Applied Mechanics, Materials and Manufacturing >Customer Value Assessment Towards Transport modes of Tourism after A Natural Disaster of Scenic Spots - the Analysis Based on Choice Experiment
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Customer Value Assessment Towards Transport modes of Tourism after A Natural Disaster of Scenic Spots - the Analysis Based on Choice Experiment

机译：景点自然灾害后旅游运输方式的客户价值评估 - 基于选择实验的分析

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This study explores marginal utility of different attributes of means of transportation after a natural disaster in scenic spots and the corresponding marginal value using an analysis method of choice experiment based on marketing strategies of traffic cost. Different from prior studies, this study will first divide traffic cost attributes into three categories, including money cost, time cost, and perceived benefits. Then, to design experiments based on different cost attributes and attribute levels to combine different means of transportation, namely marketing strategies. And this study obtains scores of customers' willingness to travel for marketing strategies by questionnaires; questionnaire asking way through and transform by questionnaire survey to combine to be two different experimental selection sets. The authors employ choice experiment to establish econometric model to regress. The paper draws the following important conclusions. Firstly, time cost and monetary cost only will affect people's choices of means of transportation. The marginal probability of time cost and monetary cost is 4.9 percent and 0.03 percent. Simultaneously, we estimate that the monetary value of the cost per unit time is 163 yuan. Secondly, for the perceived benefits variable, although the regression coefficient is not significant, we can't come to a conclusion that whether there is new attractions does not affect customers' choice. Meanwhile, this study shows the nature of various new attractions may affect customers' choice for means of transportation. Finally, in addition, for other family variables, including respondent gender, age, education and monthly living expenses, their regression coefficients are not significant. The conclusion is prompted to develop the marketing strategy that discriminatory pricing policy might not effectively improve marketing benefits.
机译：本研究探讨了在风景斑点的自然灾害发生自然灾害后运输方式的不同属性的边缘效用，并使用分析方法基于交通费用的营销策略。与事先研究不同，本研究将首先将交通成本属性分为三类，包括金钱成本，时间成本和感知福利。然后，根据不同的成本属性和属性水平来设计实验，以结合不同的运输方式，即营销策略。这项研究获得了通过问卷的营销策略旅行的评分愿意;调查问卷通过调查问卷调查提出和转换为两种不同的实验选择集。作者采用了选择实验来建立计量计量的成绩。本文提出了以下几乎重要的结论。首先，时间成本和货币成本只会影响人们的交通工具。时间成本和货币成本的边际概率为4.9％和0.03％。同时，我们估计每单位时间成本的货币价值是163元。其次，对于感知的福利变量，虽然回归系数并不重要，但我们不能得出结论，无论是否有新的景点都不会影响客户的选择。与此同时，本研究表明各种新景点的性质可能会影响客户的交通工具。最后，除此外，对于其他家庭变量，包括受访者性别，年龄，教育和每月生活费，他们的回归系数并不重要。促使结论促使开发歧视性定价政策可能无法有效提高营销福利的营销策略。

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