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Emerging Markets: Product and Service Opportunities for Middle and Upper Middle Class

机译：新兴市场：中产阶级和中产阶级的产品和服务机会

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摘要

The middle and upper middle class population in the often termed emerging markets is typically a less investigated target as most consumer research and development efforts for such markets are primarily focused on rural communities as well as the lower to middle class population. We believe that, in a context where emerging markets are in constant transformation and the middle to upper middle classes are on a substantial growth path, it is important to explore appropriate ways to address these market segments as they represent an opportunity space for technological research and development. This paper discusses and shares results of a recent case study where a number of concepts and products were developed for such market segments in emerging markets and subsequently tested in China, Egypt, India and Brazil. This paper is an extended version of "The rise of middle and upper middle class in emerging markets: Products and service opportunities", published in Proceedings of the 20th Australian Conference on Computer-Human Interactions: Designing for Habitus and Habitat, OZCHI, 2008 [1].
机译：通常称为新兴市场中的中产阶级和上层阶层的人口通常是较较少的调查目标，因为大多数消费者的研究和发展努力主要专注于农村社区以及较低到中产阶级人口。我们认为，在新兴市场处于不断变革的背景下，中间中产阶级都在大量的增长路径上，重要的是探索适当的方法来解决这些市场细分市场，因为它们代表了技术研究的机遇空间和发展。本文讨论了最近的案例研究的结果，其中一些概念和产品是为新兴市场的这种市场细分而开发的，随后在中国进行测试，埃及，印度和巴西。本文是一项扩展版本的“新兴市场中型中型中型崛起：产品和服务机会”，在第20届澳大利亚计算机 - 人类互动会议上发表了：为栖息地和栖息地，奥兹恰，2008年设计了[ 1]。

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