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PURCHASE BEHAVIOR AND PSYCHOPHYSIOLOGICAL RESPONSES TO DIFFERENT PRICE LEVELS

机译：对不同价格水平的购买行为和心理生理反应

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摘要

The reference price concept and how consumers react to price changes from a reference price has been widely studied in economics and marketing. This information is important for companies in planning pricing strategies and timing pricing changes.

机译：参考价格概念以及消费者如何从参考价格开始对价格变化进行了广泛的研究，经济学和营销。这些信息对于规划定价战略和时序定价变化的公司非常重要。

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《AMA Summer Educators Conference》|2013年||共2页
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作者
Outi Somervuori; Niklas Ravaja;
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中图分类市场调查;
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专利

1. Purchase Behavior and Psychophysiological Responses to Different Price Levels [J] . Somervuori O., Ravaja N. Psychology & marketing . 2013,第6期

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2. Behavioral Intention Toward Online Food Purchasing: An Analysis at Different Purchase Levels [J] . Suhartanto Dwi, Ismail Tuan Ahmad Tuan, Leo Gundur, International journal of e-business research . 2020,第4期

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3. Psychophysiological Responses to Medium Levels of Occupational Noise: An Exposure-Response Relationships [J] . Darvishi Ebrahim, Golmohammadi Rostam, Faradmal Javad, Acoustics Australia . 2019,第3期

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4. PURCHASE BEHAVIOR AND PSYCHOPHYSIOLOGICAL RESPONSES TO DIFFERENT PRICE LEVELS [C] . Outi Somervuori, Niklas Ravaja AMA Summer Educators Conference . 2013

机译：对不同价格水平的购买行为和心理生理反应
5. The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase. [D] . Roundtree, Robert Irving. 1996

机译：价格和品牌对消费者对服务质量，服务价值和行为意图的感知的影响：购买前与购买后。
6. Chinese Smokers’ Cigarette Purchase Behaviors Cigarette Prices and Consumption: Findings from the ITC China Survey [O] . Jidong Huang, Rong Zheng, Frank J. Chaloupka, -1

机译：中国吸烟者的卷烟购买行为卷烟价格和消费量：ITC中国调查的结果
7. Hedonic and utilitarian purchases and construal level theory in the perception of justice and price fairness: behavioral and physiological perspectives [O] . Giuliana Isabella -1

机译：诸着司法与价格公平的看法，享乐和功利的购买和构建水平理论：行为与生理视角

PURCHASE BEHAVIOR AND PSYCHOPHYSIOLOGICAL RESPONSES TO DIFFERENT PRICE LEVELS

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