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首页> 外文会议>AMA Summer Educators Conference >THE PURSUIT OF EXTRAORDINARY EXPERIENCES: AN EXPLORATION OF TRIGGERS
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THE PURSUIT OF EXTRAORDINARY EXPERIENCES: AN EXPLORATION OF TRIGGERS

机译：追求非凡的经历：对触发器的探索

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摘要

Extraordinary consumption experiences have the ability to transform and define our identities. Along this premise, consumers, knowingly or unknowingly, pursue extraordinary consumption experiences that motivate transcendence to a desired possible self. In doing so, consumers seek or create certain triggers of extraordinary experiences. Evidence from related research streams is presented to support this assertion and is used to develop five dimensions of triggers. These dimensions are further developed through a one and a half year qualitative research study in the context of recreational road races. Research has explored the effects of extraordinary experiences on consumer behavior, however, a systematic exploration of the pursuit of these experiences and their antecedents is lacking in the consumer behavior literature. Thus, the purpose of this research is to examine how consumers, intentionally or unintentionally, pursue extraordinary consumption experiences through the construction or use of triggers. The following is a summary of our research design and findings.
机译：非凡的消费经验有能力改造和定义我们的身份。在这个前提下，消费者，故意或不知情地，追求非凡的消费经验，激励超越所需的自我。在这样做时，消费者寻求或创造某些非凡经历的触发器。提出了相关研究流的证据以支持这种断言，并用于制定五个触发维度。这些尺寸是通过在娱乐道路比赛的背景下的一个和半年的定性研究研究开发。研究探讨了非凡的经验对消费者行为的影响，然而，对追求这些经验的系统探索，并缺乏消费者行为文学。因此，本研究的目的是通过建造或使用触发来检查消费者的消费者如何追求非凡的消费经验。以下是我们的研究设计和调查结果的摘要。

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