• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference Emerging Markets Queries in Finance and Business >Product perception in the case of frequent online buyers-empirical evidence
【24h】

Product perception in the case of frequent online buyers-empirical evidence

机译：在频繁的在线买家的情况下，产品感知 - 经验证据

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

After Total Quality Management and Six Sigma models and paradigms, after the Technology Acceptance Model, firms have continuously been searching for way to increase market share, profitability, revenue and keep customers loyal to their products. The electronic commerce has helped this quest by offering an additional distribution channel. However, the rules of the game are different than in the traditional physical store. One of new rules is product classification. The Search Experience Credence has been an eye opener for both retailers and researchers. But while it is a necessary condition, it is not a sufficient one, because online buyers are influenced by several factors. This paper presents the results of a survey conducted on consumers' product perceptions as search, experience or credence type. Data has been collected from 273 consumers with the intent to examine if there are any correlations between a certain demographic parameter, namely online shopping frequency and the way consumers perceive the products. The findings show that perception of a certain product type can differ depending on the degree of familiarity with online shopping. Implications of the results are discussed.
机译：经过全面质量管理和六西格玛模型和范式，技术接受模型后，公司不断在寻找方法来提高市场占有率，盈利能力，收入和保持客户忠诚于他们的产品。电子商务已经通过提供额外的分销渠道帮助这个任务。然而，比赛的规则比传统实体店不同。一个新的规则是产品分类。搜索体验科利登已经大开眼界零售商和研究人员。但是，尽管它是一个必要条件，但不是充分条件，因为网上的买家是由几个因素的影响。本文提出了对消费者的产品认知搜索，经验或信用类型进行的一项调查的结果。数据已经从273名消费者意向收集，如果有一定的人口学参数，即网上购物的频率和消费者的方式之间的任何关联感知产品的检查。调查结果显示某个产品类型的这种看法可以根据熟悉网购的程度有所不同。结果的影响进行了讨论。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号