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The Effect of Online Review about Company on Organizational Attraction and Application Intention

机译：在线审查关于公司对组织吸引力和应用意图的影响

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摘要

Online review from social networks has been an influential resource of information for job seekers to know more about companies they interested. This leads us to suppose that online review about companies may influence organizational attractiveness to job seekers and their initial decisions. To confirm our hypotheses, we conducted a study based on 127 responses to a questionnaire especially designed to examine. The results indicate that online review is positively related to organizational attraction to job candidates and ultimately influencing their application intention. The previous study of factors influencing job seeker's initial decision and organizational attraction focused on the perspective of company, such as company's brand or image, features of organizational website. Little is from the electronic word-of-mouth perspective. This paper is just to fill the vacancy area and make a further validation about the importance of electronic word of mouth for company. Moreover, few suggestions are given to companies and job seekers for reference.
机译：社交网络的在线评论是求职者的有影响力的信息，了解更多关于他们感兴趣的公司。这使我们假设关于公司的在线审查可能会影响求职者的组织吸引力及其初步决定。为了确认我们的假设，我们根据127对尤其旨在审查的调查问卷的回应进行了一项研究。结果表明，在线评论与作业候选人的组织吸引力正相关，并最终影响其应用意愿。以前对影响求职者的初始决策和组织吸引力的因素研究侧重于公司的品牌或形象，组织网站的特征。很少来自电子词的嘴巴的角度。本文只是为了填补空缺区域，进一步验证公司对公司的电子话语的重要性。此外，还有很少有建议的公司和求职者参考。

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