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Purchasing Decision Rules of Airline Passengers under Revenue Management Circumstances

机译：在收入管理情况下购买航空公司乘客决定规则

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摘要

In this paper, we present an empirical study on behavior characteristics of airline passengers based on prospect theory framework and Chinese market data. The goal is to find out the decision rule and utility measurement method of the passengers under revenue management circumstances. By analyzing the relationship between passengers' utility and their purchasing decision behaviors based on both expected utility theory and prospect theory, we find that prospect theory shows much more rationality than expected utility theory in explaining passengers' purchasing decision behaviors. By discussing different attitudes-to-risk settings, we verify that utility measurement for passengers with common risk attitudes is more consistent with the actual purchasing decision behaviors.
机译：本文基于前景理论框架和中国市场数据，我们提出了一项实证研究航空公司乘客的行为特征。目标是在收入管理情况下找出乘客的决定规则和实用性测量方法。通过分析乘客效用与采购决策行为的关系，基于预期的实用理论和展望理论，我们发现前景理论在解释乘客的购买决策行为方面表现出比预期的实用理论更合理。通过讨论不同的态度 - 风险环境，我们核实具有共同风险态度的乘客的公用事业测量与实际的购买决策行为更加一致。

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