Exploring the Relationship between Brand Green Image, Environmental Performance and Consumer Green Consciousness and Purchase Intention of Fashion Products

机译：探索品牌绿色形象，环境性能和消费者绿色意识与时装产品的购买意向关系

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Products features have a significant effect on consumers' buying intention as it identifies which of the consumers' needs be fulfilled. In addition, emotional brand benefit is one of the important factors to switch consumers from actual consumption to eco-friendly purchasing. In this study, we explored the relationship between brand green image, environmental performance and consumer green consciousness and purchase intention by survey with target group age ranged 18-28. The survey results indicated that there is a direct relationship between brand green image environmental performance and consumer green consciousness and purchase intention of fashion products.

机译：产品特征对消费者的购买意图具有显着影响，因为它确定了哪些消费者需求所需的需求。此外，情感品牌福利是将消费者从实际消费转换为环保采购的重要因素之一。在这项研究中，我们通过目标群体年龄的调查探讨了品牌绿色图像，环境性能和消费者绿色意识和购买意向的关系，范围为18-28。调查结果表明，品牌绿色图像环境绩效与消费者绿色意识与时装产品的购买意向存在直接关系。

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《RMUTP International Conference on Science, Technology and Innovation for Sustainable Development》|2017年|1(CD-ROM)|共8页
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Chi-Wai Kan; Cheby Yuen-Ting Chow; Usa Thangtham; Sudakan Yabdee; Arparpun Yulek; Rattanaphol Mongkholrattanasit;
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中图分类 TB3-53;
关键词
Consumer; Brand green image; Environmental performance; Consumer green consciousness; Purchase intention; Fashion products;

机译：消费者;品牌绿色形象;环境绩效;消费者绿色意识;购买意向;时尚产品;

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1. The interplay among green brand knowledge, expected eudaimonic well-being and environmental consciousness on green brand purchase intention [J] . Zhou Zhimin, Zheng Fucheng, Lin Jialing, Corporate Social Responsibility and Environmental Management . 2021,第2期

机译：绿色品牌知识之间的相互作用，预计Eudaimonic幸福和环境意识对绿色品牌购买意图
2. Social and environmental sustainability model on consumers' altruism, green purchase intention, green brand loyalty and evangelism [J] . Panda Tapan Kumar, Kumar Anil, Jakhar Suresh, Journal of Cleaner Production . 2020,第Jana10期

机译：消费者利他主义，绿色购买意愿，绿色品牌忠诚度和宣传的社会和环境可持续性模型
3. Will You Purchase Green Products? The Joint Mediating Impact of Environmental Concern and Environmental Responsibility on Consumers' Attitude and Purchase Intention [J] . Afzaal Ali, Guo Xiaoling, Mehkar Sherwani, British Journal of Economics, Management & Trade . 2015,第2期

机译：您会购买绿色产品吗？环境关注与环境责任对消费者态度和购买意愿的共同中介影响
4. Exploring the Relationship between Brand Green Image, Environmental Performance and Consumer Green Consciousness and Purchase Intention of Fashion Products [C] . Chi-Wai Kan, Cheby Yuen-Ting Chow, Usa Thangtham, RMUTP International Conference on Science, Technology and Innovation for Sustainable Development . 2017

机译：探索品牌绿色形象，环境性能和消费者绿色意识与时装产品的购买意向关系
5. Predicting intention and behavior to purchase environmentally sound or green products among Thai consumers: An application of the theory of reasoned action. [D] . Soonthonsmai, Vuttichat. 2000

机译：预测在泰国消费者中购买对环境无害或绿色产品的意图和行为：合理行为理论的应用。
6. Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression [O] . Zelin Tong, Tingting Li, Jingdan Feng, 2020

机译：使用眼睛的图像通过绿色牌子拟人策略来增强绿色品牌购买意图：面部表情的主持人作用
7. The Influence of Green Marketing Strategies of Chinese Fashion Companies on Brand Image and Purchase Intention of Consumers based on Green Attitudes [O] . Junyang Tian, Youngsook Lee 2020

机译：中国时装公司绿色营销策略对基于绿色态度的消费者品牌形象及购买意向的影响

Exploring the Relationship between Brand Green Image, Environmental Performance and Consumer Green Consciousness and Purchase Intention of Fashion Products

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