• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>Emerging Markets Queries in Finance and Business Conference >Correlation of-Previous Advertisement Expenses-and-Total Sales-of Firms during the Big Recession
【24h】

Correlation of-Previous Advertisement Expenses-and-Total Sales-of Firms during the Big Recession

机译：在大经济衰退期间的先前广告费用的相关性 - 和 - 总销售公司

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

We know that the global crises that is named "Big Recession" by IMF first resulted a sharp decrease in total demand. The sharp decrease in total demand is not anything different from the real equilibrium in the consumptions. It is obvious that the market conditions forces the individual consumption to an upper level by its instruments. The most important instrument is Advertisement. Paco Underhill;; an environmental psychologist says: "If we went into shops only when we needed to buy something, and if once in there we bought only what we needed, the economy would collapse, boom." We will use 20 companies as a sample for our research. We will try to show the correlation between the adv. Expenses and sales and try to find an answer if it is worse or better to make advertisement expenses in the previous period of such a recession.
机译：我们知道，国际货币基金组织首先命名为“大经济衰退”的全球危机首先导致总需求急剧下降。总需求的急剧下降与消费中实际均衡不同。很明显，市场状况迫使个人消费到其仪器的上层。最重要的仪器是广告。 Paco Underhill ;;一个环境心理学家说：“只有在我们需要买东西的时候只进入商店，如果在那里我们只买了我们所需要的东西，经济会崩溃，繁荣。”我们将使用20家公司作为我们研究的样本。我们将尝试展示adv之间的相关性。费用和销售并尝试找到答案如果在此次衰退之前更糟糕或更好地制定广告费用。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号