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Statistical exploratory marketing research on Romanian consumer's behavior regarding smartphones

机译：罗马尼亚消费者对智能手机行为的统计探索性营销研究

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The world is in a continuous changing, products change, people change but what matters is what makes us click? Many tried to answer this question, but there are a lot of factors that determine and have a real influence over the consumer behavior. This paper aims to analyze the influence perceived by consumers, whenever they bought or intent to buy a smartphone. It has been developed a marketing research regarding decision factors in choosing smartphones, how smartphone brands can influence the Romanian consumer behavior. It was designed an online survey hosted by esurveyspro, an online platform, the sample registered 110 respondents in two weeks (5th-19th August 2014). Also, by this case study about decision process in buying smartphones, we wanted to see after a thoroughly research and a serial of statistics tests, which factors influence best the Romanian consumer: is it the brand or the only thing that matters is what the device can do. The research is relevant for marketers because a smartphone can be a true 'weapon' when it comes for mobile advertising, online, ecommerce, SMS Marketing and also it can be useful for the application developers and the service providers in knowing what lies behind such a buying decision to serve consumer better.
机译：世界持续不断变化，产品变化，人们改变，但重要的是什么让我们点击？许多人试图回答这个问题，但是有很多因素确定并对消费者行为产生真正的影响。本文旨在分析消费者感知的影响，每当他们买或意图购买智能手机时。它已经开发了关于选择智能手机的决策因素的营销研究，智能手机品牌如何影响罗马尼亚消费者行为。它设计了由EsurveysPro，在线平台托管的在线调查，该样本在两周内注册了110名受访者（2014年8月19日）。另外，通过这种情况研究购买智能手机的决策过程，我们希望在彻底的研究和序列的统计测试中看到哪些因素影响罗马尼亚消费者：它是品牌还是重要的是设备的品牌或唯一的事情可以做。该研究与营销人员有关，因为智能手机可以是一个真正的“武器”，当它用于移动广告，在线，电子商务，短信营销时，它对应用程序开发人员和服务提供商来说都是有用的购买决定为消费者提供更好。

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