• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>AMA Marketing Educators Conference >Why Do People Share? Investigating the Needs That Sharing Activities Satisfy
【24h】

Why Do People Share? Investigating the Needs That Sharing Activities Satisfy

机译：人们为什么分享？调查共享活动满足的需求

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Despite the assumed underlying societal mindset shift as a reason for sharing, the motivations for sharing have so far not been investigated systematically. However, a better understanding of these needs would help improve sharing offers and sustain the impressive growth that has taken place over the past years. In order to fill this research gap, the present study pursues four objectives: First, building on a literature review our investigation aims to identify relevant characteristics in order to systematically categorize the different sharing offers that exist and to verify this categorization with the help of a quantitative examination (study 2). Second, in order to examine and compare the underlying individual's needs, we aim to identify and compile a comprehensive catalogue of the needs individuals seek to satisfy through sharing. For this purpose, we conduct a literature review and a qualitative study (study 1). Our third objective involves a quantitative investigation and comparison of the individuals' needs with regard to the specific sharing platform, resp. the corresponding sharing category (study 2). The fourth objective aims to investigate the impact that the fulfillment of the identified needs has on psychological and behavioral outcomes for the respective identified sharing categories (study 2).
机译：尽管承担的社会心态转变为理由共享底层，共享的动机至今没有被系统地研究。然而，一个更好地了解这些需求，将有助于提高共享提供和维持已经发生在过去几年中令人印象深刻的增长。为了填补这一研究空白，本研究中追求四个目标：一是建立在文献综述我们调查的目的，以确定相关特性进行系统分类中存在的不同的共享优惠，以及验证这种分类与的帮助定量检查（研究2）。其次，为了检验和比较底层的人的需求，我们的目标是确定和编制的个人寻求通过共享来满足需求的综合目录。为此，我们进行了文献综述和定性研究（研究1）。我们的第三个目标涉及的个人需求，针对特定的共享平台，RESP的定量调查和比较。对应的共享类别（研究2）。第四个目标旨在调查的影响是确定的需要履行对心理和行为结果对识别出的各个共享类别（研究2）。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号