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The analysis of college students' consumption psychology clothing marketing strategy

机译：大学生消费心理营销策略分析

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摘要

The development of social economy led to the rapid change of clothing trade, clothing consumption already occupy a higher proportion in people's life, and improve people's quality of life. But in such a competitive market background, the clothing enterprise to keep higher sales performance, you need to understand consumers' consumption psychology, design the customer satisfaction products. In this paper, through the analysis and study of the characteristics of the college students' consumption psychology, explores the clothing market marketing means, for college students and the problems in marketing.
机译：社会经济的发展导致服装贸易的快速变化，服装消费已经占据了人们生活中的比例更高，提高了人们的生活质量。但在如此竞争激烈的市场背景下，服装企业保持更高的销售业绩，您需要了解消费者的消费心理，设计客户满意度产品。本文通过分析和研究大学生消费心理的特点，探讨了服装市场营销意味着，为大学生和营销中的问题。

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