This paper taking the "new rural sports" under the context of building a well-off society in a full-around way as the research subject makes discussions on the functions, opportunities and existing problems etc of new rural sports by using the methods of documentation and logical analysis in order to promote the development of rural sports in the new period. The results show that the new rural sports is an important component of well-off society construction, which has outstanding value in the new rural culture construction, economic development as well as the shaping of new farmers. In the new period, the introduction of new rural construction policy and the development of rural economy, farmer's lifestyle as well as the sports industry have provided good improving platform for the rural sports. For the problems of weakening government management function, weak economic foundation, depressed culture atmosphere and other problems appeared in our current rural sports construction, it puts forward the suggestions of strengthening government management functions, expanding financing channels, building rural sports culture with characteristics and nurturing the main force etc. In the report of the Sixteenth National Congress of the Communist Party of China (16th NCCPC), it calls on to build our country into a well-off society at a high level that benefits over one billion people in 2020 through the joint efforts of all the national people. However, China is a large developing agriculture country and there are nearly 80% of the population lives in the countryside, so the rural problem is obviously becoming the core and difficult point in the full-around well-off society construction. In order to promote the rural economic and cultural development in a further way, it is clearly stated in the passed in the 4th session of the 10th National People's Congress to "build a new socialist countryside", "develop rural culture undertakings" and "promote and implement peasants fitness project". It can be seen that in the process of building a well-off society in a full-around way, rural sports has become an important part of building well-off society and new socialist countryside. So how to develop a "new rural sports" that matches the construction of new socialist countryside is becoming a practical problem that needs urgent study and solution in our country. This paper aims to provide decisions and recommendations for the overall development of our current rural sports through the summarization and analysis of a series of related theoretical problems of new rural sports in the progress of well-off society and hopes that the exploration of this paper can have certain learning and promotion functions for the advancement of our current new rural sports.
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