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Exploration of enterprise supply chain and Its Management under Marketing Perspective

机译:企业供应链探索及其在营销视角下的管理

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摘要

Nowadays, market competition is not just pure competition among various enterprises, but supply chain management competition in market economy. Since new changes are taking place in market competition, supply chain management development should be enhanced continuously. So, giving great impetus to supply chain management can boost in-depth implementation of marketing work and then drive sustainable development of the enterprise. This paper sets forth enterprise supply chain under marketing perspective, discusses the important value of supply chain management for enterprise marketing and proposes several countermeasures to enhance supply chain management under marketing perspective.
机译:如今,市场竞争不仅仅是各种企业之间的纯粹竞争,而且在市场经济中供应链管理竞争。由于在市场竞争中进行了新的变化,因此应不断加强供应链管理发展。因此,为供应链管理提供极大的推动,可以深入实施营销工作,然后推动企业的可持续发展。本文阐述了营销视角下的企业供应链,探讨了企业营销供应链管理的重要价值,提出了营销视角下加强供应链管理的若干对策。

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