A Research on the Marketing Strategy of Artificial Intelligent Robot: Based on the Perspective of Customer Delivered Value Theory

机译：人工智能机器人营销策略研究：基于客户交付价值理论的视角

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Since Philip Kotler's theory of customer delivered value has been put forward, it has been paid much attention by scholars and business scope. With the rapid development of artificial intelligent technology and the immature market, drawing on the content of the theory of customer delivered value in marketing is of great strategic significance to discuss the marketing strategy of artificial intelligent robot. The theoretical content of customer transfer value is expounded correctly at first in this paper. Then, from the perspective of customer delivered value theory, the market condition, total customer value, total customer cost and the influence of customer delivered value theory on the purchase decision of artificial intelligent is analyzed. It puts forward some rationalized marketing strategies finally to improve the total customer value and reduce the total customer cost, which has a certain reference significance for the marketing of artificial intelligent robot products.

机译：由于Philip Kotler对客户提供的价值的理论，已经提出，所以通过学者和业务范围得到了很多关注。随着人工智能技术的快速发展和未成熟的市场，借鉴客户的封面，营销价值的价值具有很大的战略意义，讨论了人工智能机器人的营销策略。本文首先阐述客户传输值的理论内容。然后，从客户提供的价值理论的角度来看，分析了市场条件，总客户价值，总客户成本和客户交付价值理论对人工智能采购决策的影响。它终于提出了一些合理化的营销策略，最终提高了客户的总价值，并降低了客户总价的总价，对人工智能机器人产品的营销具有一定的参考意义。

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《International Conference on Social Network, Communication and Education》|2018年|636p|共4页
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Shujing Gao;
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中图分类 TP393-53;
关键词
Artificial intelligent robot; Customer delivered value; Total customer cost; Total customer value;

机译：人工智能机器人;客户提供价值;总客户成本;总客户价值;

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A Research on the Marketing Strategy of Artificial Intelligent Robot: Based on the Perspective of Customer Delivered Value Theory

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