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Disruption of things: a model to facilitate adoption of IoT-based innovations by the urban poor

机译:扰乱事物:一种促进城市贫困人口基于机构的创新的模型

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This study examines the adoption of the Internet of Things (IoT) based innovations by urban poor communities. In recent years, IoT applications in social networking, smart cities and m-health have been explored, but the social acceptance of such applications remain largely unknown. A consumer segment on which IoT can have a major positive impact is the urban poor, where IoT can provide access to services such as healthcare, education and food security. However, to facilitate adoption among the poor, IoT-based innovations must incorporate the unique characteristics of this segment viz. low levels of technology awareness, social acceptance and consumer need. The Disruption of Things refers to the process of distribution the innovations that are based on IoT and replacing existing market leaders and prevalent systems. The study was conducted in four stages - a literature review, a survey with the target users, interviews with experts (both technological and sociological) and a usability test with a prototype technology system. The results from the surveys, interviews and usability tests were used to develop a model for adoption of IoT-based innovations by the urban poor. The model identifies five sources of innovation - nutrition, healthcare, employment, education and finances. Based on these sources, a participative design process is undertaken. Once developed the innovation must provide excellent service based on three parameters - benefits (value of using the system to the users), support provided to the users, and training/instructions given to them regarding system use. Satisfied system's users would then be leveraged through three channels -advertising, social media and word-of-mouth, in order to spur greater adoption of the innovation among the urban poor. Accomplishing these systematic processes would enable the Disruption of Things - replacement of existing market leaders by an IoT-based innovation.
机译:本研究探讨了城市贫困社区的基于事物互联网(IOT)的创新。近年来,已探讨了社会网络,智能城市和M-Health的IoT应用,但这些应用的社会接受程度仍然是未知的。 IOT可以对城市贫民具有重要积极影响的消费者细分市场,其中IOT可以提供对医疗保健,教育和粮食安全等服务的访问。然而,为了促进穷人的采用,基于物联网的创新必须纳入该段viz的独特特征。技术意识水平低,社会接受和消费者需求。事物的破坏是指分布基于物联网和取代现有市场领导者和普遍存在系统的创新的过程。该研究进行了四个阶段 - 一个文献综述,一个与目标用户的调查,与专家(技术和社会学)的访谈以及使用原型技术系统的可用性测试。调查,访谈和可用性测试的结果用于开发一个用于通过城市贫困的基于物联网创新的模型。该模型识别五个创新来源 - 营养,医疗保健,就业,教育和财务。基于这些来源,进行了参与设计过程。一旦开发创新,必须根据三个参数提供优质的服务 - 福利(使用系统到用户的价值),向用户提供的支持,以及给予系统使用的培训/指令。然后,满足的系统的用户将通过三个渠道,社交媒体和口碑来利用,以便促进城市贫困人口中的创新。完成这些系统过程将通过基于某种基于物联网的创新来妨碍现有市场领导者的替换。

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