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Impact of Recommender Systems on Customers' Attitudes and Behavioral Intentions Towards Online Retailers

机译:推荐系统对在线零售商的客户态度和行为意图的影响

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We analyze whether personalized online recommender systems influence customers' attitudes and their behavioral intentions. Specifically, we analyze the directions and the strengths of the effects that automated recommender systems have on customer choice effectiveness and efficiency as well as on their satisfaction, trust in, acceptance of, and loyalty to online businesses.
机译:我们分析了个性化的在线推荐系统是否影响客户的态度及其行为意图。具体而言,我们分析了自动推荐系统对客户选择效率和效率以及对在线企业的满意度,信任,接受和忠诚度的效果的指示和优势。

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