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Connecting Corporate Identity and Corporate Sustainability Strategies: Insights from the Retail Industry

机译：连接企业形象和企业可持续发展策略：零售业的见解

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How do organizations connect Corporate Sustainability (CS) and Corporate identity (CI)? We developed an empirical qualitative study based on 4 retailers actively engaged in pursuing CS strategies in 2 countries in Southern Europe. Data sources involved in-depth interviews (43 in total), physical artefacts of identity entailing digital and printed documents (e.g., company reports, websites and layouts in stores colors, presentation of symbols) and observation. Key informants included top and middle range managers and employees working for supermarket retailers. We registered detailed field notes resulting from observations and visits to retailers and sites where the interviewees' were based. Data analysis entailed inductive reasoning and comparative methods. Emphasis was made on a systematic examination of transcripts, documents and remaining data.
机译：组织如何连接企业可持续发展（CS）和企业标识（CI）？我们基于4个零售商积极参与南欧2个国家的CS战略，制定了一项经验定性研究。数据来源涉及深入的访谈（总共43个），身份的身份的物理伪造，需要数字和印刷文件（例如，公司报告，网站和商店颜色的网站和布局，符号呈现）和观察。主要信息人包括顶级和中档经理和为超市零售商工作的员工。我们注册了由观察和访问受访者为基础的零售商和网站而导致的详细的现场票据。数据分析需要归纳推理和比较方法。重点是在对成绩单，文件和剩余数据的系统检查中进行的。

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