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Understanding In-Store Mobile Phone Usage and Retail Sales

机译：了解店内移动电话使用和零售销售

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Anecdotal evidence has shown that distractions due to mobile phone usage might have negative impacts for retailers, especially those that rely on impulse purchases. Before smartphones, consumers tended to browse impulse items like candy, magazines, and beverages while waiting in line at checkout counters; today, consumers often use that downtime to pull out their mobile phones and catch up on whatever they may have missed while shopping, causing consumers to ignore the point-of-purchase displays around them. This phenomenon, known as "mobile blinders," might be the cause for recent sales declines in the gum and confectionary industry (Nathanson 2013) and magazine sales (Kharif2013).
机译：轶事证据表明，由于手机使用导致的分心可能对零售商产生负面影响，特别是那些依赖冲动购买的人。在智能手机之前，消费者倾向于浏览糖果，杂志和饮料等冲动物品，同时在结账柜台排队等候;今天，消费者经常使用那次停机来拔出他们的手机并赶上购物时可能错过的任何东西，导致消费者忽略周围的购买点显示。这种现象，被称为“移动嘟嘟s”，可能是牙龈和糖果行业近期销售下降的原因（Nathanson 2013）和杂志销售（Kharif2013）。

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