首页> 外文会议>Winter Marketing Academic Conference >Shaking Hands but Not Sharing Gains: How Relationships Facilitate Dynamic Marketing Capabilities Development in an Emerging Economy

【24h】

Shaking Hands but Not Sharing Gains: How Relationships Facilitate Dynamic Marketing Capabilities Development in an Emerging Economy

机译：握手但不分享收益：如何在新兴经济中促进动态营销能力的发展

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

1.How can firms, especially those operating overseas, build strong DMCs to improve innovation performance? 2.What are the relative effects of relationship quality (vertical vs. horizontal) on DMCs? 3.What are the moderating effects of entrepreneurial orientation on the above effect?

机译：1.如何公司，尤其是海外经营的公司，建立强大的DMC，以提高创新绩效？ 2.与DMC上的关系质量（垂直与水平）的相对效果是什么？ 3.创业取向对上述效果的调节效果是什么？

著录项

来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共3页
会议地点
作者
Hangjun Xu; Huiling Guo; Jing Zhang;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类市场;
关键词
dynamic marketing capabilities (DMCs); entrepreneurial orientation; horizontal relationship quality; innovation performance; vertical relationship quality;

机译：动态营销能力（DMC）;企业家方向;横向关系质量;创新性能;垂直关系质量;

相似文献

外文文献
中文文献
专利

1. Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy [J] . Xu Hangjun, Guo Huiling, Zhang Jing, Journal of Business Research . 2018,第MAY期

机译：促进新兴经济体中国内外公司动态营销能力的发展
2. Effects of Political and Business Ties on Developing Marketing Dynamic Capabilities in Emerging Economies: The Evidence from Russia [J] . Denis Khantimirov American Journal of Business and Management . 2014,第4期

机译：政治和商务联系对新兴经济体发展营销动态能力的影响：来自俄罗斯的证据
3. Internationalization of emerging economy firms to developed economies: a discussion on institutional pressures and marketing and supply chain capabilities [J] . Ismail Golgeci, Ahmad Arslan Journal of Strategic Marketing . 2014,第7期

机译：新兴经济公司向发达经济体的国际化：关于机构压力以及营销和供应链能力的讨论
4. Shaking Hands but Not Sharing Gains: How Relationships Facilitate Dynamic Marketing Capabilities Development in an Emerging Economy [C] . Hangjun Xu, Huiling Guo, Jing Zhang Winter Marketing Academic Conference . 2017

机译：握手但不分享收益：如何在新兴经济中促进动态营销能力的发展
5. Do Relationships with Multinational Buyers Improve the Marketing Capabilities of Suppliers in Transition Economies? [D] . Wong, Ada Hiu Kan. 2010

机译：与跨国采购商的关系是否会改善转型经济体中供应商的营销能力？
6. Nanotubes: Shaking Hands Talking or Sharing? [O] . Babak Javid, Keith M. Derbyshire 2011

机译：纳米管：握手交谈还是共享？
7. The Performance Advantages for SMEs of Product Innovation and Marketing Resource-Capability Complementarity in Emerging Economies [O] . Phyra Sok, Aron OCass, Morgan P. Miles 2015

机译：新兴经济体的产品创新与营销资源能力互补性的中小企业的性能优势

Shaking Hands but Not Sharing Gains: How Relationships Facilitate Dynamic Marketing Capabilities Development in an Emerging Economy

摘要

著录项

相似文献

相关主题

期刊订阅