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UNDERSTANDING THE INTERDEPENDENCIES BETWEEN THE SEGMENTATION BASES PERSONAL VALUES, FASHION ATTITUDES AND ONLINE SHOPPING ATTITUDES IN THE ONLINE FASHION RETAIL ENVIRONMENT

机译：了解在线时装零售环境中分割基础个人价值观，时尚态度和在线购物态度之间的相互依赖性

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摘要

The distributions of both fashion attitude segments and online shopping attitude segments within the value segments are skewed. This implies interdependencies between value-based segmentation and attitude-based segmentation as previously hypothesized based on the Value-Attitude-Behavior Hierarchy.

机译：在价值段内的时尚态度段和在线购物态度段的分布是歪曲的。这意味着基于值的分段和基于姿态的分段之间的相互依存性，如先前假设的基于价值姿态行为层次结构。

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《AMA Educators Conference》|2016年||共3页
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作者
Stefan Scheuffelen; Jan Kemper; Malte Brettel;
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原文格式 PDF
正文语种
中图分类市场;
关键词
Market segmentation; Retailing; e-commerce; Fashion industry;

机译：市场细分;零售;电子商务;时装界;

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1. Investigating consumer attitudes and intentions toward online fashion renting retailing [J] . Lee Stacy H. N., Chow Pui-Sze Journal of retailing and consumer services . 2020,第Jana期

机译：调查消费者对在线时尚租赁零售的态度和意图
2. How Do Human Attitudes and Values Predict Online Marketing Responsiveness? Comparing Consumer Segmentation Bases Toward Brand Purchase and Marketing Response [J] . Scheuffelen Stefan, Kemper Jan, Brettel Malte Journal of advertising research . 2019,第2期

机译：人的态度和价值观如何预测在线营销的响应能力？比较针对品牌购买和营销响应的消费者细分基础
3. How Do Human Attitudes and Values Predict Online Marketing Responsiveness? Comparing Consumer Segmentation Bases Toward Brand Purchase and Marketing Response [J] . Scheuffelen Stefan, Kemper Jan, Brettel Malte Journal of advertising research . 2019,第2期

机译：人力态度和价值观如何预测在线营销响应能力？将消费者分割基础与品牌购买和营销反应进行比较
4. UNDERSTANDING THE INTERDEPENDENCIES BETWEEN THE SEGMENTATION BASES PERSONAL VALUES, FASHION ATTITUDES AND ONLINE SHOPPING ATTITUDES IN THE ONLINE FASHION RETAIL ENVIRONMENT [C] . Stefan Scheuffelen, Jan Kemper, Malte Brettel AMA Educators Conference . 2016

机译：了解在线时装零售环境中分割基础个人价值观，时尚态度和在线购物态度之间的相互依赖性
5. Creating effective online fashion stores: Merchandising in an online retail environment based on design principles from physical stores. [D] . Pittarese, Anthony Dillon. 2003

机译：创建有效的在线时装商店：根据实体商店的设计原则在在线零售环境中进行商品销售。
6. Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers [O] . Aleksandra Furman, Dominika Maison, Katarzyna Sekścińska 2020

机译：基于对与人口统计变量和个人价值观有关的企业社会责任的态度进行的细分–波兰消费者的定量和定性研究
7. Online shopping environments in fashion shopping: An S-O-R based review [O] . Fatema Kawaf, Stephen Tagg 2012

机译：在线购物中的网上购物环境：基于S-O-R的审查

UNDERSTANDING THE INTERDEPENDENCIES BETWEEN THE SEGMENTATION BASES PERSONAL VALUES, FASHION ATTITUDES AND ONLINE SHOPPING ATTITUDES IN THE ONLINE FASHION RETAIL ENVIRONMENT

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