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EXAMINING THE CONCEPTUALIZATION AND ROLE OF BUSINESS MODELS THROUGH A SERVICE-DOMINANT LENS

机译:通过服务主导镜头检查商业模式的概念化和作用

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The business model literature needs to embrace a perspective that views value flows as multidirectional and occurring within service ecosystems-dynamic constellations of actors who apply knowledge and skills directly for the benefit of one another. Business models can be conceptualized as perceptions of problems and solutions, since they not only provide perceptions of resources and the value of their integration (i.e. solutions) but also the perceptions of what problems need to be solved. Problem perceptions, can be viewed as being based on intra-institutional inconsistencies and contradictions that are part of any social system. These inconsistencies and contradictions propel the ongoing emergence of new business models and markets. Solutions, on the other hand, are shared conceptions of resources and resource integration practices. A service ecosystems view points to the fact that all social and economic actors do the same things: they integrate resources and exchange service. Consequently, it is insufficient to choose an individual actor, and his or her business model, as the level of analysis as is often the case in firm centric views.
机译:业务模式文献需要接受视角,即观看价值作为多向和在服务生态系统中发生的演员的动态星座,作为彼此的利益。商业模式可以概念化为对问题和解决方案的看法,因为它们不仅提供对资源的看法和整合的价值(即解决方案),而且对需要解决的问题的看法。问题看法,可以被视为基于作为任何社会系统的一部分的机构内部不一致和矛盾。这些不一致和矛盾推动了新商业模式和市场的持续出现。另一方面,解决方案是共享资源和资源集成实践的共享概念。服务生态系统视图认为所有社会和经济行为者都做同样的事情:他们整合资源和交换服务。因此,不足以选择单独的演员,以及他或她的商业模式,因为常如用以常用的视图常见的情况。

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