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Exploring Haidilao Service Creativity: The Perspective of Maslow's Hierarchy of Needs

机译:探索海德岛服务创造力:马斯洛需求层次的视角

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Developing an understanding of relationship between employees and customers is of central importance to enterprise management. In this study we seek to find how service creativity made by Haidilao Hot Pot to its staffs, and then how service creativity made by Haidilao staffs to their customers in return. Following in depth interviews, content analysis, and combing with theory by Maslow's Hierarchy of Needs, We find that what Haidilao served for its employees with creativity at last had shifted all kinds of service creativities to customers. This study extends current knowledge of the shortsighted management of catering industry, and provides new perspective of treating employees. It provides a useful tool for restaurants human resource management. Furthermore, the result can serves as a reference for other Service-oriented businesses.
机译:制定对员工和客户之间的关系的理解是对企业管理的核心重要性。在这项研究中,我们寻求如何找到Haidilao热盆对其员工的服务创造力,然后如何通过Haidilao工作人员对其客户进行的服务创造力。在深入访谈,内容分析和理论上的需求方面梳理,我们发现海边为其员工终于为其员工提供了所有类型的服务创造力。本研究扩展了目前对餐饮业的短视管理的现有知识,并提供了对待员工的新视角。它为餐馆人力资源管理提供了一个有用的工具。此外,结果可以作为其他面向服务的业务的参考。

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